What are hiring managers looking for?

In the U.S. about 88% of entry-level jobs are posted online through databases, company websites and job search engines (Experience.com). A survey done by the job applicant tracking software company Jobvite found that the percentage of recruiters who plan on using social media in their job search went from 83% in 2010 to 89% in 2011. Of those hiring 87% plan to use LinkedIn, 55% plan to use Facebook, and 49% plan to use Twitter. More and more job sites like Monster and Workopolis have started allowing for integration with LinkedIn accounts.

Current methods:

  • Companies make use of software that eliminates resumes that do not have the right keywords and are more frequently looking up potential employees online.
  • Companies are more frequently looking for employees skills in the use of social media, with increasing emphasis on mastery in one social media type (e.g. twitter).
  • Someone who is hiring is more likely to interview someone they know even if it is from an online connection or online networking.
  • Using networking and having active social media profiles can give you leverage to make up for lack of experience, (e.g. “There are 4 people who report to me. Three have five or more years’ experience while one has less than a year.”)
  • Incriminating photos and other information found online that goes against what an employer is looking for in a potential employee does have an impact on the hiring process.

Steps to follow/procedures:

  • Have a LinkedIn profile that is active.
  • Get LinkedIn recommendations from past employers and professors.
  • Have a Twitter account, post at least 4 times a week, do not spam, and at least 80% of posts should be professional/work related.
  • Before going to an event (e.g. conference), use Twitter to find out who is going and make connections before attending.
  • Immerse yourself in other forms of social media as well and make use of them in networking.
  • Keep up with new social media platforms, and how much attention they’re getting.
  • Proper use of social media helps you keep track of and show potential employers who you know and how you know them.
  • Use the internet to help you write a “relevant, concise, and focused” resume.
  • Do some research online about a potential employer or company.
  • Also try to find questions for your interview online as well, if you are stuck just Googling “Top 30 questions to ask in an interview” will help. 
  • Know your skills and how they can be best presented online.
  • Lastly use the internet and social media to help show your personality and stand out a bit more amongst thousands of other applicants.


Klassen, Danielle. “How to Use Social Media to Build Valuable Connections.” Career Options Magazine Aug.-Sept. 2013: 17-19. Print.

O’Toole, Mark. “Eleven Reasons Why I Will Never Hire You” HB Agency, 2013. Powerpoint.

Russo, Francine. “The New Online Job Hunt.” Time 178.13 (2011): B14-B16. Academic Search Premier. Web. 12 Oct. 2013.

Stone, Zara. “Social-Media Schooling Is on the Rise – But Is It Necessary?” The Wall Street Journal. Dow Jones & Company, Inc, 29 July 2013. Web. 7 Oct. 2013.

Townsend, Althea. Personal Interview. 7 Oct. 2013.


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